It’s not a paradox. More (in choice) is less because it requires too much time and energy to make a decision. Life has become too complex. We are overwhelmed by choice everywhere. We are often not able to make the choices ourselves and require relying on “consultants”. It is very rare that we need so much choice. Three, maximum four items of everything is usually enough, in my opinion.

We do not realize that even with much less choice we still have huge abundance of everything. I mean in the West. Do you realize how many people have never seen a cell phone or a TV? We do not simply have too much choice. We have super-abundance. Why not to enjoy it (without obsession)?

Neatly is right. We tend to spread our time, focus and resources equally to cover all the things in life. It’s wrong. We have to give much more time and energy to the things that we truly love. Otherwise we will waste time on minute things and sacrifice our true priorities. I am amazed how many people do that and then complain they have not enough time.